Macro environmental analysis of the indian fmcg market

Thus, to target the consumer spending for packaging, companies are focusing on developing attractive packaging products. The FMCG packaging market is highly fragmented when analysed from the supply side perspective with less number of companies having a substantial share in the total market.

The FMCG packaging market is segmented on the basis of packaging type and end-user industries. The various types of packaging materials based on the type of product include protective packaging, flexible packaging, paper-based packaging, rigid plastic packaging, custom packaging and others.

In the fast-moving consumer goods FMCG sector, packaging plays a key role in affecting consumer choice and thus an important factor in point-of-purchase decisions.

The demand for packaging in recent years is being recognized across the emerging markets with developed markets retaining their market share with a modest growth.

Packaging allows effective communication between consumers and brand owners through graphics, colours, images, product information and logos. This serves as an important medium for communication and a tool for companies to distinguish product appearance from that of their rivals.

Shift in global buying patterns of consumers coupled with a surge for value-added products has led to an increase in consumer willingness for premium products.

FMCG Packaging Market: Global Industry Analysis and Opportunity Assessment 2014 - 2020

They include durable and non-durable goods such as cosmetics, toiletries, detergents, batteries, plastic goods, paper products, etc. Factors such as increasing middle-class population in developing countries, changing consumer lifestyles and technological advancements to develop eco-friendly packaged products are expected to drive the demand for FMCG packaging in the near future.

Furthermore, changing consumer lifestyles support the demand for varied consumer products which is expected to enhance the growth of this market. These packaging materials face challenges due to sourcing based on parameters like health consciousness, mobility and consumerism in pharmaceutical and health products.

Packaging in the FMCG sector accounts for a large share in the material cost involved in developing a finished product. Request Advisory Fast-moving consumer goods are the high volume, low priced items that are quickest to leave the supermarket shelves. This has led to differentiated packaging which indirectly affects manufacturers.

Report covers exhaustive analysis on Market Segments. Thus companies at a global level are developing innovative packaging solutions to minimize the operational cost. It provides analysis and information by categories such as packaging type, end-user industries and geographies.

However, compliance of stringent environmental regulations related to packaging is a key factor restraining the market growth. In order to enhance product visibility in the market, packaging has emerged as a unique tool to create a direct impact on consumer perception about the corresponding product.

Nowadays, the marketing environment has become competitive and complex. However, demand from emerging markets is expected to record a double-digit growth in the next five to six years. This research report presents a comprehensive assessment of the FMCG market and contains thoughtful insights, facts, historical data, and statistically supported and industry validated market data and projections with suitable set of assumptions and methodology.

However, skilled labour, equipment and machinery are identified as barriers for a sustainable growth in the near future. Creation of new materials with the help of sustainable packaging to offer efficient designs is a key trend driving the FMCG packaging market.

Packaging is vital to the FMCG market as it is an essential element for proper positioning of the product. This leads to less entry barriers for new entrants in this market. FMCG packaging serves end-user industries, such as food, beverages, healthcare, cosmetics and others.Environmental Analysis of FMCG Industry Macro Environmental Analysis.

1. Demographic Environment – Population growth has a positive impact on. A macro-environmental analysis of reverse logistics practices in India Dr Ashok Mehatha ([email protected]) automotive and FMCG industry. Certain cities of India are considered by the industries to locate their manufacturing but focuses on overall safeguarding of the environment like from industry pollution.

Environmental Analysis of FMCG Industry Macro Environmental Analysis. 1. Demographic Environment – Population growth has a positive impact on5/5(1).


Macro Environmental Analysis of the Indian FMCG Market The life styles and culture of India is changing drastically. The population of India is increasing every year and this will have a direct impact. An Overview of Indian FMCG Sector. The Indian Fast Moving Consumer Goods (FMCG) industry. Apart from this other Macro and micro environmental factors.

Macroenvironmental analysis india 1. Presented By Rajalaxmi, Sweta, Danish 2.

Macro environment The major external and uncontrollable factors that influence an organizations decision making, and affect its performance and strategies.

Macro environmental analysis of the indian fmcg market
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