Technology strategy and business planning

You cannot be everything to everybody. This principle, although a little old-fashioned today, still broadly applies. What is your product mix, in terms of customer type, size, sector, volumes, values, contribution, and distribution channel or route to market?

For further discussion on strategies, refer to the paper on Devising Business Strategies as well as these items below: Your Enterprise An honest appraisal of the strength of your enterprise is a critical factor in the development of your strategy.

The freedom of the enterprise to make critical business decisions without undue influence from distributors, suppliers, unions, creditors, investors and other outside influences.

The plans and activities of senior managers feed into the divisional plans of executives and directors. If the market is very attractive and your enterprise is one of the strongest in the industry you will want to invest your best resources in support of your offering.

Such a strategy will not only support the business strategy, but may also provide options to consider that may not be available in absence of a specific functional competence. How is your market share per business stream and sector changing, and how does this compare with your overall business aims?

This enabling technology is generally seen as a support activity in conventional strategy literature, but the acute dependence on technology for day-to-day operations has changed the way companies must plan for technology today.

There is a hierarchy or tree structure of cause and effects, all hopefully contributing to the overall organizational aim. You should use a basic spreadsheet tool to split your business according to the main activities and profit levers. Marketing involves the strategic planning of a business or other organizational provider through to every aspect of customer engagement, including market reserach, product development, branding, advertising and promotion, methods of selling, customer service, and extending to the acquisition or development of new businesses.

A business based on a narrow aim of enriching a few investors while relegating the needs and involvement of everyone else may contain conflicts and tensions at a deep level. Think about what your service, and the manner by which you deliver it, means to your customer.

The extent to which financial and commercial numerical data is included depends on the needs of the business. Traditional business models are not necessarily the best ones. I use it a lot in the analysis phase — for example, when you talk about growth areas of the business or when you look for growth platforms — areas where you can reach potential that will give you additional profit.

TRU Group Inc. Industry Consultants

The principles of marketing will explain additionally how to put meaning and values into what you plan. I am using the words "functional strategy" to emphasize the fact that functional capabilities provide functional competencies that allow the corporations to achieve their strategic goals, as well as establish competitive advantage in most cases.

For example, a business strategy for developing inventory planning capabilities drives the technology solution to be pursued, but the technology pursued may drive the need for establishing common master data across enterprise divisions to effectively deliver the inventory planning capabilities.

The potential for market penetration involves whether you are selling to past customers or a new prospect, how aware the prospects are of what you are offering, competition, growth rate of the industry and demographics.

These systems integrate its proprietary operating system software with hardware supplied by major manufacturers, and are sold to small, medium and large-sized companies for a range of business applications. That said, the principles explained here can be applied to business plans of all sorts.

Write your aim large as a constant reminder to yourself, and to anyone else involved. Of course, making a decision about pricing, promotion and distribution is heavily influenced by some key factors in the industry and marketplace.

That important step is left to the strategy execution. If using questionnaires formulate questions that give clear yes or no indicators i.

Business Planning and Marketing Strategy

This uniqueness should also translate to profit margins that are higher than the industry average. In other words, what is the business aiming to do over the next one, three and five years?

The freedom of the enterprise to make critical business decisions without undue influence from distributors, suppliers, unions, investors and other outside influences. You need to turn data into assumptions that will fuel your reflection process.

Customers invariably value these benefits higher than all others: However, many are common to all marketing strategies. Making money Saving money Saving time If your proposition s cannot be seen as leading to any of the above then customers will not be very interested in you.A business plan is a written description of your business's future, a document that tells what you plan to do and how you plan to do it.

If you jot.

Product Strategy and Planning The New IT: How Technology Leaders are Enabling Business Strategy in the Digital Age (): Jill Dyche: Books. The information for this article was derived from many sources, including Michael Porter’s book Competitive Advantage and the works of Philip killarney10mile.comts addressed include ‘generic’ strategies and strategies for pricing, distribution, promotion, advertising and market segmentation.

TRU Group Inc are Consulting Engineers Management Consultants, Managers Strategic Planning Consultant in Manufacturing consulting technology-intensive Engineering, Due Diligence, Bankable Feasibility Studies: TRU Group Manufacturer Technology Industry Mining and Resource Consultants Globally TRU Group Inc USA Canada.

Product Strategy & Planning; Business & product strategy: Porter’s Competitive Strategies New Lanchester Strategy Lanchester Press Strategy Papers. Whenever a business enterprise is established, it either explicitly or implicitly employs a particular business model that describes the design or architecture of the value creation, delivery, and capture mechanisms it employs.

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Technology strategy and business planning
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